5 Tips to Improve Employee Engagement
4 Mar 2013
Did you know that companies with high levels of employee engagement can
see revenue growth of 4.5 times that of other companies? That’s because
highly engaged employees can improve business performance by up to 30% and are 2.5 times more likely to exceed performance
expectations than their ‘disengaged’ colleagues.
Here are 5 tips to help you improve employee engagement - it’s surprising how few organisations follow these simple steps!
1. Hire Emotionally Intelligent Leaders
Plenty of research has been published demonstrating a very strong relationship between a leader’s emotional intelligence
and employee engagement. It’s a leader’s job to inspire and encourage
their team to achieve their full potential – high EI is essential for
driving employee engagement.
2. Recruit People Who ‘Fit’ Your Culture
clearly demonstrates that individuals whose personal values are aligned with
their employer's culture are more engaged and are more likely to stay
longer in the role. It’s important that you first understand your organisation’s actual culture (as your employees see it, not what
the executive team thinks it is) and then ensure you hire people who
align with your organisational values.
3. Conduct Exit Surveys (not interviews!)
organisations for a variety of reasons and they can be a rich source of
insight into both the positive and negative aspects of the business.
Formal exit surveys are a great opportunity to find out why individuals
leave and, when analysed in aggregate, they can provide great insight
into broad reaching factors that underpin employee engagement.
Importantly, exit surveys are a much more effective way to measure this
than exit interviews as people are much more likely to provide open and
honest feedback via an anonymous survey than
directly to a person interviewing them.
4. Regularly Measure Employee Engagement
just rely on gut feel or hearsay about why your people are happy or
disgruntled at work, you need to know for sure. You should conduct regular (e.g. annual) employee engagement surveys to quantify the
level of engagement and, importantly, identify the factors that are
driving engagement as well as disengagement. Not only will regular employee engagement surveys give you insight into how to
improve engagement over time, they will also allow you to measure the
effectiveness of any improvement strategies you implement.
5. Act on Feedback
Let’s be honest, we’ve probably all done employee ‘satisfaction’ and
‘engagement’ surveys, only to have results presented and then… nothing
happens! If you are serious about improving employee engagement it’s
important that you act on findings from an employee engagement survey.
Often, you’ll find a range of factors driving disengagement and you
probably won’t be able to act on everything. Make it clear to your
employees specifically which issues you are going to address this year
and then provide regular updates on how improvement strategies are
By Matthew Clarkson